Swiss wines and winemakers in the face of globalization
Jean-Paul Schwindt is a native of Sierre. An economist and sociologist by training, he has been active in the book industry and has held management positions in auditing and market strategies in national and global agri-food companies and in the media. He has directed the weekly magazine Terre et Nature.
If producing wine is one art that Swiss winemakers have mastered, knowing how to sell it in a highly competitive market is another. By knowing how to take advantage of the opportunities offered by new purchasing behaviors and the fourth industrial revolution, the ecological one, real prospects of ascendancy are offered to the Swiss wine industry. This book proposes concrete and original solutions.